Why DuckDuckGo Browser threatens advertising companies and the Internet How DuckDuckGo may change the way we use the Internet and the way advertising companies handle the user data they collect online
No one was excited about the existence of a search engine capable of competing with Google, as it was and still is the company's largest source of income, but DuckDuckGo had a different opinion, and in the short period in which it appeared, it was able to make a name for itself in the field of information security and user data protection.
Some people think that the company that owns Google - Alphabet - provides its search engine services for free, but the truth is far from that, as the company collects its profits through your important and personal information, and then manages this information and sells it to beneficiary companies that want to publish advertisements for their various products. via search engine.
Google has completely shifted to this method of managing sources of income, as it collects information from all its products such as Android phones, Gmail email, YouTube video viewing platform, and Google Chrome browser.
Therefore, the presence of a company such as DuckDuckGo, which offers a variety of different services, has become an important matter in confronting the spread of data theft and relying on it in various advertisements, and this is what made the company’s shares rise a lot and begin to appear in abundance.
History of DuckDuckGo
The company first emerged in 2008 to make your online experience more secure without the fear of companies tracking you.
The company has a variety of products that help it to fully perform this task, as you can use its search engine or its add-ons in different browsers such as Google Chrome, Safari and Firefox, in addition to installing its application on your phone to stop phone tracking.
The company recently announced that it is working on its own browser entirely, and this browser focuses heavily on protecting user privacy and does not collect any information or data about the user. The company also offers a special tool that allows you to remove follow-ups from emails in order to counter annoying advertising messages.
How does DuckDuckGo Browser work?
The browser works in a similar way to their search engine and other tools, and you can think of it as a browser running in stealth mode all the time without ever switching to normal mode.
This means that the browser does not record any data or cookies related to the Internet browsing process that takes place through it, instead of the method used by Google Chrome and other browsers when using hidden windows, as these browsers save data temporarily and delete it when the window is completely closed. .
Why DuckDuckGo threatens advertising companies and the Internet 1
The browser also encrypts all communications between you and the servers of various sites over the Internet, and automatically chooses the most secure connection, which prevents sites from collecting information and data about you.
Ads in DuckDuckGo and how the company earns
All tech companies care about profit, and DuckDuckGO is no different, but instead of collecting personalized data and selling ads tailored to your experience, the company generally sells ads related to what you're searching for right now.
This means that when you search for the new iPhone 12, all the ads that appear to you are about this phone, and when you close the search page or move to search for something else, you will not see ads for the iPhone 12 again.
Also, the company does not track the purchases that you make and the history of your visit to the various sites in order to customize the ads. All the ads that appear in front of you are for what you are searching for directly.
Why is the company a threat to advertising companies?
The process of publishing advertisements via the Internet depends on tracking the user and tracking his behavior across all platforms in order to present the advertisement at the right time for the user to interact with it and make purchases from it, and this method depends on collecting user data from all the platforms that he uses.
This means that everything you search for through the Google search engine and then go to search for it on Facebook, Twitter or YouTube, you will find it appears again, but this time as ads on various platforms, and you may find emails about it as well.
So if you watch reviews of the iPhone 12 on YouTube and then search for it a little on Google, all the ads you see on Facebook, YouTube and Google motivate you to buy the phone or push you to buy accessories for it.
And DuckDuckGo browser stops this vicious circle because it does not allow information to be collected or shared between different electronic platforms, and this means that what you search for on Facebook remains inside Facebook and will not reach Google or other advertising companies.
How to use DuckDuckGo
You can use and benefit from the company's services in more than one way, and you can use it directly on your phone as an alternative to internet browsing applications such as Google Chrome or Safari, or you can use it through its search engine.
You can benefit from the search engine by easily going to its address , and then writing what you want to search for, or installing the browser extension so that you can use it directly without having to visit its site each time.
And when the company launches its computer browser, the matter becomes easier, as you will not need anything but to install the browser and then start using it directly.